Thursday, 21 January 2010

Setting and Location

My filming will mainly be set in daylight, however i will use the darkness of night to provide a contrast of emotion and feelings. For example, the daylight will portray a positive outlook, whereas the darkness will suggest a more sinister emotion and feeling. An example of this is when the girlfriend walks in on her boyfriend with another woman: i will use darkness in the frames to create enigma and to build tension.
There will be several locations when filming...
-Stairs leading up to bedroom.
-Bedroom scene where boyfriend is caught cheating.
-Street corner (Hencroft, Leek) where both characters meet unintentionally.
-Girls bedroom where she looks at her phone and rejects boyfriends calls (needs to be typical teenage room without being too childish as characters are around 19).
Flashback settings:
-Living room (shows the couple enjoying each others company on a sofa)
-Brough park (showing happy couple walking the dog and laughing)
Ending:
-Outside girls house where man waits 4 her and begs 4 forgiveness.
-car journey where girl regrets not having him back.

Tuesday, 12 January 2010


This is a magazine advertisement i found in Januarys edition of Kerrang magazine. The magazine is aimed at a specific market of people who listen to rock music and not the mainstream. The advertisement is simplistic and artistic with sharp contrast between the black and white. The typography and the symbol behind it is unique to the band. It also provides all the important information clearly and ONL:y displays the vital info. this makes the advert more memorable at a glance. Other information included in the advertisement is two stores in which the album can be bought, this provides advertisement for them and also boost sales. They will pay money to have their name on the advertisement, so in a way, they are sponsors of the band. In this case the sponsors are HMV and Visiblenoise.com. The advertisement conforms the the stereotypes of the rock music genre, it does this by using dark colours which provide dramatic effect. it has little images and instead, uses effects and writing, in this case, the bands name and the logo of the eagle. There is no other writing than this and the advertisements at the bottom of the page providing a simplistic but effective look.

Friday, 8 January 2010




The arctic monkeys image as a band is alternative indie/rock, their album cover manages to successfully portray this. One of the most striking thing about the cover is the fact it is in black and white, in terms of a marketing view, this means that the item stands out on a shelf next to competing albums which are mostly done in colour. The cover is very simplistic, only containing a portrait of a man and the title of the band/album. However, although there is not a lot in the picture it is still powerful imagery as it depicts a man that seems to have little or no emotion, it shows attitude which links in with the bands image. The writing seems small and insignificant so it doesn't take the attention away from the image, this image stands out because of the rigid way it is shot and the careless expression of the man.

The typography follows the black and white theme and has ornamental lettering with monkey tail letters, which is custom made and unique to the band. The lettering is continued through he inside booklet of the album cover and becomes a theme unique to arctic monkeys. The layout of the picture is very symmetrical and doesn't comply to the rule of thirds, the only part of the cover which is not central is the writing which is at an angle in the top left, this looks like a tag on the picture and draws your attention to the writing. There is no other use of text on the cover, leaving the impression of a simplistic image. The cover conforms to certain conventions as the text is presented in the primary optical area, also the smoke is typical of the rock/alternative image. It could be argued that the cover is not conventional to the rock/alternative band as you would expect to see a picture of the band together, the man on the cover of this album is a man names Chris McClure and is a friend of the band which holds no significance to the audience. Some people describe it as 'reality design' as he is pictured raw and unpolished as he is in reality rather than an actor acting his persona.