The research I found related to the conventions of a music promotion video was that…
· The artist performs in the video
· The video content is influenced by the song’s lyrics
· The pace of the music and the pace of the editing match each other
· The mise-on-scene reflects the mood of the song
· The video often has ‘extras’ in it as dancers or background singers
· The star or band often appears and there are quick cuts between the performance and other action in the video.
· There is often more than one location that it is filmed in.
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