The music video for this particular song has a strong storyline which is unusual for music videos as they tend to be more abstract with only a few links to the story the song is telling. The song lyrics follow his thoughts. The camera angles show this because they focus on him and often fade out the background. As he is walking through the room, there are lots of point of view shots. The director also uses a dolly shot repeatedly to show that he is the main focus and also to make it look surreal which links into the storyline, which is about taking drugs. The editing uses lots of quick cuts from him to what’s going on around him. The video also uses conventions such as the artist miming to the song. The camera uses a dolly shot again nearer the end of the video and the background is faded and spins around. This shows how he feels and also builds up tension which eventually leads to a fight where the noise from the fight is introduced. The music allows this dramatic ending because there are repetitive beats which builds suspense. The whole video is filmed in only one main location, other than the short clip at the start before the music begins. Music videos are typically filmed in more than one location so in this respect it doesnt conform to conventions. Overall, this video is unique but also conforms to some of the conventions associated with music videos.
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